Kohl’s announced a major assortment reset focused on streamlining its women’s apparel lineup and making room for new, on-trend labels. As part of that shift, the retailer moved to discontinue the following eight brands:
This change was designed to reduce overlap, modernize the mix, and emphasize brands with stronger performance and broader appeal. For shoppers, it means fewer legacy labels on racks and a refreshed selection with new private brands and national partnerships. If you loved items from these discontinued lines, you may still find limited inventory on clearance or through third-party resellers, but ongoing collections from these brands are no longer part of Kohl’s core offering.
Retail resets can be a great moment to reassess your staples—swapping in versatile, comfortable pieces that fit real life with pets, travel, and downtime. At King Wuff, we think comfort shouldn’t stop at your wardrobe. If you’re refreshing your space, consider elevating your pup’s comfort too with supportive, durable essentials that look great in any room.
Explore our guide to the Dog Bed Cushion “Mellow Mat” for a calmer, cozier home.
Kohl’s has periodically reviewed underperforming locations, but its broader strategy has focused more on optimizing space, partnerships, and in-store experiences than on widespread closures. Specific actions can vary by market and year.
Kohl’s prioritizes brands that resonate with its value-focused customers, perform well across categories, and align with current style, quality, and pricing expectations. The mix includes private labels and select national brands.
From time to time, media reports discuss potential strategic interest in Kohl’s. Any confirmed acquisitions or store buyouts would be publicly announced by the company and relevant parties.
